Advil or Excedrin? New model helps predict product choices
(University of Chicago Press Journals) In today's world, consumers face a dizzying array of product choices. Most often, there's not just one ideal product; it depends on the individual and the context. A beer might be perfect for relaxing after work; a sports beverage after jogging. A new study in the Journal of Consumer Research shows that multiple ideals can be accurately discovered and then used to predict the preferences of various segments of the population.
AP - Russian forces turned over 12 Georgian soldiers on the border of one of the separatist provinces under its control Thursday after the short war that outraged the West and brought Moscow's military deep into Georgia.
AP - Sen. Barack Obama dropped in on his own party at the Democratic convention a day early Wednesday to praise his wife, his former rival, and former President Bill Clinton for going to bat for him.
