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Come out and PLAY: rise of the designer tee




One can easily be forgiven for thinking that mass production results in greater choices for clothes. But take a closer look at those varied options and you'll see that they are practically all the same. For example the humble t-shirt; perhaps one of the most mass produced clothing items. Just in the last couple of years we have seen a myriad of fluorescents, vintage prints, Asian fonts, stripes, spots, logos, V-necks, crew necks, boat necks and more. Every season it's just another case of "same same, but different". Even that was done to death.

Designer t-shirts

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