I've just discovered Amplify, a product line from Matrix. It's been around for a few years, and five new products have just been added to the range. This hair care range features shampoos, conditioners and styling products that help create fuller and thicker locks.
The newest products I have just tried are from the Amplify Styling Collection and they're pretty fabulous. These products have been developed to increase the thickness and diameter of each hair strand.
The first time I ever heard of a product like this was when Frederic Fekkai came out with his MORE Hair Care System. The difference here is while Fekkai's product releases doses of niacin to your hair each day, it also tightens up the hair follicles to give hair the appearance of being fuller. In contrast, Amplify coats each hair to make it look thicker and more voluminous. The other difference is that Amplify costs much less.
To read more about each of the five products (three new items and two reformulates faves),
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