It's all go on the digital publishing scene in the UK with Penguin launching their first ARG next week - go to www.wetellstories.co.uk for more details, and various big companies plotting experiments. Meanwhile this week Gail Rebuck, chief executive of the Random House Group, delivered the Stationers’ Company Annual Lecture on New Chapter or Last Page? Publishing books in a digital age, an upbeat and positively inspirational assessment of the potential for e-reading.

She ends: "This future is ours to grasp, but only if we understand that it is not technology that makes books, but readers, and authors and creativity. It is our collective responsibility to ensure that every child can read, and can have his or her world opened to the extraordinary possibility that only books can offer. Our responsibility is to nurture every last drop of creativity and talent that we have in our society. And finally our responsibility is to protect creativity so that all of us, not just the authors themselves, can be rewarded and enriched."

All great stuff and well worth reading in full.

Rebuck says, "people who think a new reading device will somehow change the content of the books we love are missing the point: our attraction to narrative is visceral and enduring, an integral part of being human. Whether we choose to read our favourite novelists on a printed page or in E Ink, it simply doesn’t matter, because that core experience of books will remain undiminished."

Undiminished yes, but changed surely. The next great breakthrough won't be an e-reader but some born digital piece of transliterate brilliance. Great art stops us in our hectic cultural tracks and forces us to settle down and appreciate it on whatever 'platform' it was made for. We need a digital Shakespeare (or even a Rowling) to get readers downloading with passion.

I feel more confident about our enduring cultural richness than the viability of parts of the publishing industry in these turbulent times of convergence and confusion when anyone with a sharp mind, an office full of macs and some financial backing can have a crack at producing pretty much anything . Doing our research for the Arts Council it's been a delight to meet sparky young independent publishers like Salt and Snow who are doing exciting things to sell books made of paper in a webby way, but it's tough out there.

I was delighted to be on the panel of 'Book Futures' last night, the final event of the London Word Festival, a dynamic new event marketed through a torrent of blogposts, emails and facebookery. Up there with me was Scott Pack, the once much feared buyer of Waterstones - he who decided which books went in the shop windows - whose blog-to-book company The Friday Project appears to be in deep financial trouble. Of course rumours of new backers hover, but it's hard to tell right now whose waving whose drowning.