Campbell Buys Wolfgang Puck Soups

CHICAGO (AdAge.com) -- The king of condensed soups is taking a big step upscale by acquiring the Wolfgang Puck soup business from Country Gourmet Foods for an undisclosed sum. Campbell has also entered into a licensing agreement with Wolfgang Puck Worldwide for the use of the Puck brand to market soup, stock and broth products throughout North America.

Another Strike, and TV Will Look a Lot Like Monday Night

MINNEAPOLIS (AdAge.com) -- Viewers should keep their fingers crossed for a quick agreement between the Screen Actors Guild and Hollywood producers, lest the fall schedule come to resemble Monday night's lackluster offerings.

GM Extends Incentives That Helped Fend off Toyota

DETROIT (AdAge.com) -- General Motors Corp. said its latest incentives on 2008 models will be extended through the July Fourth weekend because the promotion worked so well driving traffic in the final days of June.

Hearst Shutters Weekly Quick Simple

NEW YORK (AdAge.com) -- Hearst Magazines is shutting down budget weekly Quick & Simple with the July 29 issue.

Foxs Fringe Promos Leave Many Questions Unanswered

LOS ANGELES (AdAge.com) -- The marketing for the upcoming Fox series "Fringe" continues to live up to the show's name. One radio spot is for a fictional car dealership that's suddenly interrupted by static and a creepy voice that urges listeners to "find the pattern." Another ad sounds like a police scanner, with an officer suggesting an incident might be linked to "the pattern." A third spot is a fictional news brief that makes mention of, yup, a "pattern."