Butch it Up
In this issue, we take a look back at the ´90s in The Way We Were,
sponsored by Hair U Wear. American Crew turned the industry on its head back then by introducing a line of products
specifically for men. Since then, Aveda, Goldwell, Matrix, Paul Mitchell, Redken, Joe Grooming, Woody's Quality
Hair Grooming and others have introduced their own men's lines. We've also added the word
"metrosexual" to the lexicon to market to men everything from facials to pedicures. You might say
that American Idol's Ryan Seacrest, who has boasted about having just about every spa service known to man, is the
poster boy for metrosexualism. Even the Brawny Man, Georgia-Pacific's paper-towel spokes-icon, hopped on the
bandwagon recently, undergoing a makeover designed to "bring out his softer side": Out is the
Castro Street mustache; in is a new hairdo (he's a brunette, not a redhead now).
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